Next cohort · June 23 – July 21, 2026 · 7:00 PM AEST (Sydney) · 20 seats Reserve →

The Workshop · 5 weeks Live Online Cohort

Run your whole business on one AI system

Five live weeks. Build one Company OS that runs your whole business — CRM, outreach, content, SEO, ads — beside you, yours to keep. No code; you direct the AI.

Reserve my seat — $299

5 weeks live · Tuesdays from June 23 to July 21, 2026 · 7:00 PM AEST (Sydney) · refundable to 7 days before

Fully automates LinkedIn Instagram Google Email
100+

★★★★★ Joined by 100+ live attendees~1 in 3 had never written a line of code.

Only 20 seats · No travel · Replays if you miss a session · Refundable to 7 days before start

What you'll build

This isn't slides. It's the real system you'll build.

Five live weeks, one working layer at a time — on your own machine, using the same in-house tools we run our business on. You leave each call with something live, and by week five it's doing the busywork for your business.

1
Week 1

Landing page + CRM

Night one, we build the two things every business needs: a site and a way to track customers.

You ship Your own website and your client-tracking system (CRM), built from scratch and running live.
VS CodeClaude Codethe Company OS
2
🎯
Week 2

Your outreach & sales engine

Turn the system into a machine that finds, tracks and contacts the right people for you.

You ship A working CRM + outreach that scores leads and sends personalized LinkedIn & email — all auto-logged.
CRMLinkedIn engineemail sequenceslead scoring
3
🔎
Week 3

Get found everywhere — SEO, AEO & GEO

Show up where buyers look — in Google and inside AI answers — at a scale you couldn't do by hand.

You ship Programmatic pages that rank in Google and get cited inside ChatGPT & Claude.
programmatic SEOAEO / GEOkeyword research
4
📣
Week 4

The content & ads machine

One idea, published everywhere — then amplified with ads you can actually measure.

You ship A pipeline turning one idea into posts, carousels & IG content, plus paid campaigns wired to your CRM.
content pipelinecarousel studioad campaigns
5
Week 5

Make it yours

We tailor the whole system to your business, live, and put the skills to work on your busywork.

You ship Your pages, your pipeline, your content engine, shaped around how your business actually runs.
your pagesyour pipelineClaude Code skills

Five weeks later: your business, running on AI.

You walk away owning the whole system — and you keep building long after the cohort ends.

The bill you stop paying

You're renting your business from 10 vendors.

Each one a login, a subscription, another silo. Stop paying rent — in the Workshop you build and own every one of these, in a single system, for one price.

HubSpotCRM$50/mo
KKlaviyoEmail$100/mo
HHeyReachLinkedIn outreach$79/mo
MManyChatInstagram DMs$15/mo
WebflowWebsite$39/mo
Adobe CCDesign$60/mo
CalendlyScheduling$12/mo
ZapierAutomations$50/mo
SSurfer SEOSEO$99/mo
PandaDocProposals$25/mo
Renting all of it $529/mo ≈ $6,348 every year — forever
Owning it $299 once Built with you. Yours forever. No per-seat fees, ever.
Everything we automate

Skills, tools, automations & apps. Every department.

The same Company OS we run our own business on, packaged, taught, and handed to you. You won't build all of it in five weeks; you'll learn to direct AI that can run any of it.

🗂️

A full CRM

  • Every contact, deal & touch in one source of truth
  • Pipeline, scoring & attribution built in
  • Nurture sequences that send themselves
See everything it does +
Contacts & companiesDeal pipeline & stagesEvent timeline (every touch)Lead scoring vs your ICPNurture sequencesSource attributionCSV import & dedupCLI + dashboard views
🌐

Landing pages & site

  • A fast, on-brand website you own outright
  • A/B-test any section on an infinite canvas
  • Stripe checkout wired to your CRM
See everything it does +
Astro page builderA/B section testerStripe checkoutForm → CRM webhooksProgrammatic page familiesAuto-rotating webinar pageEbook & lead-magnet pages
📅

Full Google Workspace

  • Run Gmail, Drive, Calendar & Sheets from AI
  • Auto-book meetings with Meet links
  • Pull notes & transcripts from your last call
See everything it does +
Gmail send & readCalendar + Meet bookingDrive search & exportSheets read & writePull call notes & transcriptsConfirmation emails on autopilot
📣

Meta & Google Ads

  • Launch & manage campaigns programmatically
  • AI ad creative, copy & audiences
  • 250-point account audits + full tracking
See everything it does +
Create campaigns & ad setsCustom + lookalike audiencesAI creative & ad copyPixel / CAPI tracking250-point account auditPPC math & forecastingCompetitor ad-spy
🎬

UGC video creation

  • Talking-face UGC ads from a single prompt
  • Promo & product-demo videos on autopilot
  • Mixed video + static IG carousels
See everything it does +
Talking-face UGC ads (Veo)Promo & demo videos (Remotion)Split-screen problem→solution reelsAuto-captioned highlightsMixed video + static carousels
💼

LinkedIn automation

  • Connections & DMs that auto-log to the CRM
  • Inbox triage — who's waiting on a reply
  • Daily lead-gen runner at safe limits
See everything it does +
Send connections & DMsAuto-reply & inbox triageComment / farm-post monitorDaily lead-gen runnerProfile & company bannersSelf-publishing postsEvery touch auto-logged
📸

Instagram automation

  • Cold-DM outreach with account warm-up
  • Daily reels-intelligence digest
  • On-brand post visuals generated for you
See everything it does +
Cold-DM with warm-upReels-intelligence digestCompetitor channel scrapeLead-magnet harvestingOn-brand post visualsCarousel generation
🔎

SEO, AEO & GEO

  • Programmatic pages that rank at scale
  • Get cited inside Google & ChatGPT answers
  • Keyword research on demand
See everything it does +
Programmatic pages at scaleKeyword research (DataForSEO)AI-answer citation monitorInternal-linking engineSchema & FAQ markupCompetitor SERP analysis

Content & repurposing

  • Carousel & presentation studio you own
  • One idea → posts, carousels, email, video
  • Ebooks & lead magnets generated
See everything it does +
Carousel & deck studioContent pipeline trackerOne idea → every channelEbooks & lead magnetsYouTube transcript miningWeekly digest carousels
🎯

Outreach & lead gen

  • Find, enrich & score leads against your ICP
  • Signal-based outreach — never spray & pray
  • E-signable proposals that close
See everything it does +
Lead search & enrichmentICP scoring (code-driven)Signal-based outreachPain-matched messagingE-signable proposalsBooking & scheduling
🛰️

Ad-spy & intelligence

  • Spy on competitors' live ads & creative
  • Always-on competitor watchlist
  • Daily scored LinkedIn / IG / X digests
See everything it does +
Meta Ad Library scrapeGoogle Ads TransparencyCompetitor watchlistLinkedIn / IG / X digestsFunnel & activation analyticsCreative & spend analysis
🤖

Skills & automations

  • 30+ Claude Code skills that run the busywork
  • Scheduled jobs & cron-driven workflows
  • Built once, owned forever, no per-seat fees
See everything it does +
30+ ready-to-run skillsScheduled cron jobsNetlify-function webhooksDraft → review → ship queuesCross-department handoffsOwned, no per-seat fees
Built on the tools you already trust
How it actually works

One prompt. Your whole company moves.

This is the leverage. You give one instruction and AI runs it across every department at once — finding leads, writing the content, launching the campaign, logging every step.

> "Find 50 leads and launch a campaign"
↓ AI plans it and runs it across every department at once
Sales
  • Find 50 ICP leads
  • Send personalized LinkedIn DMs
  • Triage inbound replies
Marketing
  • Spin up the landing page
  • Generate carousels & posts
  • Publish SEO / AEO pages
CRM
  • Log every touch
  • Advance deal stages
  • Fire nurture sequences
Ads
  • Build the ad campaign
  • Generate the creative
  • Track every conversion
$2,497 USD value · $299 all in

We don't sell you a course.
We build it with you.

Three things, one price — all yours, forever.

  • ★ The core
    $1,500 value

    The 5-Week Live Workshop

    Tuesdays from June 23 to July 21, 2026, 7:00 PM AEST (Sydney). Small-group build sessions with Michael & Freya — cameras on, screens shared, real questions answered live. Includes lifetime replays of every session.

  • ★ Yours to keep
    $900 value

    Company OS Template (Full Access)

    The full AI-native company OS we run our business from — apps, skills, prompts. Yours to fork and keep forever.

  • $97 value

    Private Skool Community — Lifetime

    Q&A, office hours, build threads. Where the questions you'll have next week get answered — long after the cohort wraps.

Combined value $2,497 USD
Your price · all in $299
Per week over 5 weeks ≈ $60 / week
Reserve my seat

Refundable up to 7 days before the cohort starts. Got a promo code? Enter it on the Stripe checkout page.

Real attendees. Real builds.

They walked in newbies and left as real AI builders.

"Freya and Michael's workshops are a genuine game-changer. I've been in AI for over four years, and even for me, hearing how they think about bringing AI to life inside businesses was a game-changer. The mindset plus the tools unlock so much capability and let you run from there independently. I'd highly recommend it to anyone."
Richard Eve — Product Leader, HCF Australia
Live workshop attendee
"Incredible session. I came to build a website and CRM but left with a total shift in perspective on AI. It was a humbling realization of how much I didn't know, but I'm now equipped with practical ways to start to integrate AI into my business to boost efficiency and better serve our clients."
Ben — Construction Business Owner
Live workshop attendee · April 26, 2026
"The whole idea of using agents, creating workflows and vibe coding feels quite daunting as skills to cultivate when you're working really hard at your day job. What I found particularly helpful was Michael and Freya spending a lot of time helping us set up our workspaces, trying different tasks like building a customer database, websites, automations, without overthinking it."
Alex — Lawyer
Live workshop attendee · April 26, 2026
"It's not just another piece of software. It became a strong business assistant, even a COO: sales, analytics, marketing and operations at once. It is a tool that has a real impact on money."
Irina Rais — Co-founder, Mining & Manufacturing

For you if…

  • You're a solopreneur or small-team operator — and you've been hearing "AI" but haven't actually used it to run your business
  • You learn by doing — workshops where you only watch slides drive you nuts
  • You want a working system of your own by the end, not just notes
  • You want ongoing support + community while you build, not a course you watch alone
  • You'd rather learn from home — no travel, join live from anywhere

Not for you if…

  • You want someone else to build your AI workflows for you — we teach, you build
  • You're already a senior engineer using Claude Code daily — pitch us a partnership instead
  • You're shopping for a 20-person enterprise rollout — that's a different format, ask us
  • You can't make the weekly live sessions — replays help, but this is built to be live

Your hosts

On every live call with you.

Michael Shaimerden

Michael Shaimerden

Founder, SoloStack

Built the AI-native company OS we'll teach. Walks you through the engineering mental model — when to bend Claude to your will and when to let it cook.

Freya Stockman

Freya Stockman

Co-founder, SoloStack

Runs operations + sales on the same stack. Walks you through the product-design and customer-thinking side — how to know what to build, not just how.

Low risk to start. Yours to keep forever.

Change your mind before the cohort begins? Your seat is fully refundable up to 7 days before the start date — no questions asked. And whatever happens, everything you build and unlock is yours for life: the Company OS template and the private community that keeps answering your questions long after week five.

Quick answers

Things people ask before booking

Do I need to know how to code?

No. About a third of our attendees hadn't written code before. You'll see code on screen — that's the point — but you'll be describing what you want and Claude writes it. We show you exactly how, live.

Which parts of my business does it actually cover?

All of them. Week by week we build your outreach & sales engine, your SEO and AI-search presence, your content machine, your ad campaigns, and the automations that tie it together — then week five tailors the whole system to your specific business.

How does the live online format work?

Tuesdays from June 23 to July 21, 2026, at 7:00 PM AEST (Sydney), over video call. Small group, cameras on, screens shared. You build along on your own machine and ask questions in real time. Every session is recorded, so if you miss one you can catch up before the next.

What do I need to take part?

A laptop (Mac or Windows fine) and a stable internet connection. In the first session we set up VS Code, GitHub and your Company OS together, so nobody starts the cohort behind.

What do I actually walk away with?

A working AI workspace on your own machine, a CRM and automations you built, the full SoloStack Company OS template to make your own, and the private Skool community, all yours to keep. Start a beginner, end with a running system.

What if I miss a session?

Every live session is recorded and posted in Skool, and you can bring your questions to the community or the next call. It works best live — but life happens, and you won't fall off the map if you miss one.

Do you have a promo code / discount?

If we've given you a code (e.g. from a workshop or webinar), enter it in the promo-code box on the Stripe checkout page and the discount applies before you pay.

Is there an in-person option?

Yes — we run an in-person weekend at Skillion Spaces in Terrigal, NSW. See the Terrigal weekend →

How many seats are there?

We cap each cohort at 20 so every person gets real attention on the live calls. Once it's full, the next cohort opens — email claude@trysolostack.com to get on the list.

What's your refund policy?

Refundable up to 7 days before the cohort starts. After that we've reserved your seat and prepped your onboarding, so it's non-refundable — but you keep lifetime access to everything.

June 23 – July 21, 2026 Live online 20 seats

Five weeks from now, it's running.

$299 all in · 5 weeks live · refundable to 7 days before start

Reserve my seat