FIELD REPORT N° 001 CRUSHED STONE · MINING & MFG WESTERN KAZAKHSTAN

“A TOOL THAT HAS A REAL IMPACT ON MONEY.”

Irina Rais co-founds a company that mines, manufactures and supplies crushed stone across Western Kazakhstan. This is her report on what happened when the whole business went onto one system: sales, marketing, the funnel and production control.

IRINA RAIS

CO-FOUNDER · OPERATOR

// MEASURED RESULTS

THE NUMBERS SHE REPORTED

Contractors reached

Whole campaign built in one day

Leads in one system

Hot, warm and cold. Nothing lost.

10–0/day

New website leads

Every single day, from the rebuilt site

−0%

Fuel consumption

Once production went on numbers

// VIDEO TESTIMONY

HEAR IT
FROM IRINA

No script, no studio. The co-founder of a stone quarry, on camera, walking through exactly what changed in her business. Recorded in English and Russian, because that is how she runs it: the system works in both.

“Once I started using it, I realised it’s not just another piece of software. It became a strong business assistant, even a COO, that supports several areas at once: sales, analytics, marketing, and part of our operational control.”

REC · IRINA_EN.MP4

SALES OUTREACH

A whole campaign in one day, not several weeks

“We needed to reach new clients. Normally that takes a lot of time: finding the right companies, checking contacts, preparing emails, creating formal offers, and then tracking everything properly.”

SoloStack built the whole campaign for us in one day: 51 targeted construction contractors, their contacts, personalised emails, formal offers on our company letterhead, and a separate register showing who replied and what needs to happen next.

“Something that would normally take a manager several days or a couple of weeks, we completed in just one day.”

THE SALES FUNNEL

500+ leads in one place, nothing buried in chats

“Some clients were in WhatsApp, some were in spreadsheets, and some were just buried in conversations. That’s risky: if one person leaves, you can lose the contacts, the history, and the next steps.”

SoloStack brought everything into one clear system. Now we have more than 500 new leads in one place: hot, warm, and cold. For each lead, we can see what’s happening and what the next step is.

“Every morning I can quickly see who needs a reply, who has gone quiet, and who needs a follow-up. Nothing gets lost.”

THE WEBSITE

A site that converts: 10 to 15 new leads every day

“We are a production business, so clients need to understand the key information quickly: what fractions we have, the price, where we ship from, whether delivery is available, and how to send an enquiry. SoloStack helped rebuild the website so it makes sense not just to us internally, but to the clients. I don’t have to wait for a developer or a marketer every time I need to make a simple but important change.”

The new design of the website brings us 10 to 15 new leads every day.

“What before took days or weeks to change on our website is now done in five minutes. Somebody puts a note that we want to change this, and in five minutes it is changed in the best way.”

PRODUCTION & ANALYTICS

Production on numbers cut fuel by around 30%

“We started looking at fuel consumption, shift output, machinery movement, and the whole production flow based on numbers, not just by feeling.”

Once we brought order to fuel control, our consumption dropped by around 30 percent. That was the moment I realised: this is not just a convenient system. It is a tool that has a real impact on money.

“When you see the numbers, you see where you are losing, where you are earning, and where you need to make decisions quickly. We don’t need to build large departments for every function. With SoloStack, we get strong support across several parts of the business, without extra bureaucracy and without waiting.”

// REPORT NOTES: DOES THIS TRANSFER?

NOT JUST FOR QUARRIES

YOUR INDUSTRY

The same install runs outreach, the funnel, the website and analytics for production companies, design studios, agencies and service businesses. The departments are the same. Only the inputs change.

YOUR BRAND & VOICE

Your fonts, your colours, your templates and your tone of voice are wired in once. Every pitch, offer and page that comes out is yours, not a generic export. Your team edits everything by hand.

YOUR MARKETS & LANGUAGE

Irina runs it in Russian and English. The system holds separate playbooks per market, so one business can sell into two regions with different positioning, pricing and language at the same time.

WHAT IT NEEDS FROM YOU

Your case studies, your positioning, your existing leads. You feed it the business you already have; it brings the order, the speed and the numbers. No new department. No new bureaucracy.

“SoloStack is not about replacing people. It helps people work faster, more accurately, and in a much more organised way. Not because it’s ~~trendy AI~~, but because it brings order to the areas where businesses lose the most time and money.”