Persona Generator with AI
Build behavioural buyer and user personas with Pragmatic Institute use scenarios and Jobs-to-be-Done analysis — grounded in real research, not invented.
Download Skill File ↓What this skill file teaches Claude
Drop one markdown file into your repo. Claude Code learns how to run this entire workflow.
Buyer vs User separation
For B2B especially, the buyer and the user are often different people with different motivations. Generated personas keep them distinct.
Use scenarios (Pragmatic format)
Persona + Goal + Problem + Frequency for each key workflow — actionable rather than descriptive.
Buying-process map
How B2B buyers evaluate, decide, and purchase — useful for sales and pricing decisions.
Jobs-to-be-done overlay
Layered on each persona so you see what they're trying to accomplish, not just demographics.
Evidence tracking
What's validated by research vs what's an inference. Honest about confidence.
Anti-personas defined
Who you're explicitly NOT building for — and why. As useful as the positive personas.
What you can build with this
New product launch
Build the persona library before the first line of code so the team agrees on who you're building for.
Update stale personas
Your personas were written 3 years ago. Re-run the skill with fresh interview snapshots to refresh them.
Onboard new team members
A new PM, designer, or marketer can read the persona doc and immediately understand who the customer is.
Get the full skill file
Everything above is 80% of the skill file. Download the complete version with full implementation details, agent prompts, and ready-to-run scripts.
Common questions
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