Instagram Channel Deep Dive with AI

# Instagram Channel Deep Dive — SoloStack Skill File
> Drop this file into your SoloStack repo and Claude Code will use it as
> context to run this workflow automatically.
---
## Overview
Scrape any Instagram profile's last 25 reels, transcribe each one with Relevance AI or Apify, and turn them into a strategic content audit + queryable corpus you can chat with.
## Capabilities
1. **Profile-Level Reel Scraping** — Playwright drives a real Chrome session against instagram.com/{handle}/reels/ — not headless, not detectable. Harvests the last 25 reel URLs in one pass.
2. **Transcript Engine — Two Paths** — Clone our Relevance AI tool with one click, or skip Relevance entirely and call Apify's instagram-reel-scraper directly from a Node helper. Same output, your choice.
3. **Disk-Cached Transcripts** — Every reel response is saved to channels/{handle}/transcripts/{reel_id}.json. Re-running on the same channel costs $0 — your private creator-knowledge corpus compounds.
4. **Strategic Channel Audit** — Claude clusters 25 reels into content pillars (% share + reel IDs that prove each one), recurring hooks (with frequency counts), format patterns, and a steal-this list.
5. **Queryable Corpus** — Output isn't just a static report — Claude has every transcript on disk. Ask any question and get answers grounded in real reel IDs (RAG without vector DB plumbing).
6. **HTML Report** — Auto-generates channels/{handle}/report-YYYY-MM-DD.html — a polished one-page audit with stats, pillars, hooks, and per-reel breakdowns. Shareable link.
## Pipeline
1. **Paste profile** — Drop any Instagram profile URL or @handle into Claude Code with /ig-channel
2. **Scrape reels** — Playwright opens a real Chrome session, scrolls the creator's /reels/ tab, harvests the last 25 URLs
3. **Transcribe all** — Each reel hits a Relevance AI tool (or Apify directly) — full transcript, caption, hashtags, engagement
4. **Cluster & audit** — Claude reads all transcripts and writes pillars, recurring hooks, format patterns, and what to steal
5. **Chat with it** — Ask anything — 'best hook?', 'write a script in their voice', 'find every reel about X'
## Use Cases
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## Warnings
## Sample Output
```json
{
  "username": "gregisenberg",
  "profile_url": "https://www.instagram.com/gregisenberg/",
  "total_reels": 25,
  "transcribed": 23,
  "positioning": "Community-builder turned founder — sells startup ideas, AI playbooks, and community-first growth to indie hackers and early-stage operators.",
  "summary": "Greg's content is a remix engine: he packages startup ideas in 60-90s reels, anchors each one on a $-figure or growth metric, and uses the comment-to-DM pattern as his primary lead capture. The arc across 25 reels is consistent — a contrarian claim, a specific number, and a 'I'd build this if I was starting over' framing that turns every reel into a swipeable founder-thought-experiment.",
  "content_pillars": [
    { "name": "Community-led growth",  "share": "~40%", "description": "How niche communities beat broad audiences", "reel_ids": ["DXxfIc6zC4G", "DX5SKOpD3CW"] },
    { "name": "Startup ideas",          "share": "~25%", "description": "Concrete $1M AI business ideas",           "reel_ids": ["DX38njeJh_G", "DX3Zxx8Sfzp"] },
    { "name": "AI tools / agents",      "share": "~20%", "description": "Stack walkthroughs + agent demos",         "reel_ids": ["DX5qQPfD84K"] },
    { "name": "Founder lifestyle",      "share": "~15%", "description": "Day-in-the-life + meta-builder posts",     "reel_ids": ["DX0Un_kHKvE"] }
  ],
  "recurring_hooks": [
    "Here's a $1M startup idea you can build with AI today",
    "The internet is now a stack of communities, not platforms",
    "I'd build this if I was starting over in 2026"
  ],
  "what_to_steal": [
    "Open every reel with a $-figure in the first 3 seconds",
    "Use the 'I'd build this if I was starting over' frame for SoloStack ebook content",
    "Build a hooks library across 10 creators in our niche — query by recency × engagement"
  ]
}
```
Download the complete skill file with full implementation details,
agent prompts, and ready-to-run scripts.